Customer Relationship Management and Retailing
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Customer Relationship Management and Retailing

In these times of intense competition, customers can be won over, or forever lost, depending on the training of the front line. A company's Customer Relationship Management (CRM) strategy can be a make-or-break issue. It is no wonder, then, that the front line and the bottom line are often very closely intertwined. The good news is that taking full advantage of this relationship can provide lucrative results for the company or individual willing to invest in this area.

The Baruch CAPS Customer Relationship Management Certificate provides individuals with a well-rounded approach to the world of CRM, with exposure to Customer Service, Customer Relationship Management, Consumer Analysis, and more. In this certificate, the building blocks to your success have been set in place for addressing the multi-faceted skill set needed by call center and front line managers today. This certificate also provides you with the flexibility of electives, so that your personalized courses achieve maximum relevancy in your day-to-day interactions. For those with even more specific needs, our Retailing classes are geared to those who seek to learn the tools of the trade for retail businesses.