In today’s business climate, professionals need to bring
their organizations into the Information Age in order to effectively market their services, increase staff productivity and ensure that valid data is supporting key decisions. This has created a boon for marketing jobs, with opportunities expected to grow at an accelerated rate - especially in service and scientific sectors.
The Baruch Continuing and Professional Studies (CAPS) courses and certificates in Marketing and Business Intelligence are designed to help you effectively promote your company’s products and services, strengthen its competitive position, increase awareness of its brands, and use institutional knowledge and internal data to its best advantage.
- Our wide variety of Marketing courses and certificates offer opportunities to examine exemplary Marketing campaigns, strategies, and tactics, to provide you with a foundation for designing your own.
- Our Business Intelligence courses and certificates teach you to analyze data, trends and the market to help your company develop and maintain a competitive edge.
Taught by expert instructors with decades of hands-on experience in their field, our classes bring the real world into the classroom, providing you with insight, tools, and skills you need to excel. Baruch College, a business leader located in New York City, has a long tradition of excellence in contemporary business practices. We continue to remain on the cutting edge, continually updating and expanding our hands-on, industry-driven curriculum.