This course presents the marketing strategy concept as a management tool for optimizing profitability and long-term goals. It focuses on the marketer's deployment of resources to achieve stated goals in a competitive environment through following a unified, comprehensive, and integrated plan. Whether you plan to work in advertising, public relations, marketing, or in your own business, this course gives you rules for and practical hands-on experience in developing a marketing plan, without which no product or service today can be a success.