Certificate: Marketing and Sales

The courses in this certificate program effectively provide the skill set needed in order to hit the ground running in the areas of marketing and sales. For example:

• In Integrated Marketing Communications, you'll learn to integrate and manage simultaneous campaigns through a combination of online marketing channels - including interactive marketing campaigns, search engine optimization, pay-per-click, affiliate, e-mail and banner advertising - and traditional offline marketing channels, such as newspapers, magazines, direct mail, radio and television.
  
• In Customer Relationship Management, you'll review the techniques and practical information needed to develop and nurture long-term customer relationships in the high-pressure, fast-paced market of today, where companies must grow along with their clients.
  
• Professional Selling will provide a starting point for additional in-depth courses on professional selling. Topics include: selling as a profession, relationship marketing, communication, sales knowledge, prospecting, sales calls planning, effective sales presentations, handling objections, closing the sale, service and follow-up.
  
• Sales Management will provide you with an overall understanding of the various functions of sales management. Topics include: introduction to sales management, organizing the sales force, salesperson performance, sales force recruitment & selection, sales training, compensation & incentive programs, and sales program evaluation and control.
  
• In Marketing Management, a capstone course, emphasis will be placed on the development of resources to achieve stated goals and follow unified, comprehensive, and integrated plans

Prerequisite: MKT0001: Marketing Principles & Practices

Baruch College, based in New York, is the largest public business school in the U.S. and is committed to providing top-notch training by industry leaders. Certificates in Baruch's Continuing and Professional Studies division offer:

• Courses taught by experts in the field, based on real-world challenges and successes
  
• Flexible scheduling
  
• Diverse courses designed for working professionals who want to advance their careers
  

NOTE: Once you have purchased a certificate, please do not register for the individual classes online. Call 646-312-5000 to schedule your appointment with an enrollment advisor. You will register for the individual classes in your certificate through an enrollment advisor.