| |
Explore the basic principles and practices of accounting, which will equip you to comprehend and prepare balance sheets, income statements for cash, fixed assets, receivables, and inventory.
|
Are you up to speed on the hottest topics in American business and politics? This interactive and challenging course provides you with a broad overview of current trends in American industries, markets and government. You will develop your knowledge and critical thinking skills by reading newspaper, magazine and journal articles, writing summaries and reaction papers, discussing news programs and films, participating in presentations and debates and conducting a short research project.
|
Gain knowledge of supervision, control and performance of activities involved in the operation of a business. Explore the areas of human relations, labor management, personnel, marketing, purchasing, production, economics and finance.
|
Here is an introductory course for individuals who would like to enhance their knowledge and experience in order to make better investment decisions. You will learn how to read financial pages and analyze the risks and rewards of investing.
|
This introductory business statistics course will cover descriptive statistics, tables and charts, and normal distribution. You will also be introduced to control charts, confidence intervals and sample-size determination. Sample tests of hypothesis, simple linear regression, and an introduction to multiple regressions will also be covered.
|
This course presents the marketing strategy concept as a management tool for optimizing profitability and meeting long-term goals. You will focus upon the marketer's deployment of resources to achieve stated goals. You will learn to follow a unified, comprehensive, and integrated plan. Whether you plan to work in advertising, public relations, or a marketing firm--or in your own business--this course teaches you the rules and gives you the practical hands-on experience needed to develop a successful marketing plan..
No sections available at this time
|
You will learn how to use the market strategy concept as a management tool for optimizing profitability and long-term goals. You will learn how to deploy marketing resources to achieve stated goals in a competitive environment, by following a unified, comprehensive plan.
No sections available at this time
|
Integrated Marketing Communications is designed to ensure that all contacts received by a customer orpotential customer for a product or service are consistent. This concept includes simultaneously marketing through many online and offline marketing channels. Online marketing channels include any interactive marketing campaigns or programs, from search engine optimization and submission to pay-per-click, affiliate, e-mail, and banner advertising. Offline marketing channels such as traditional newspaper, magazine, direct mail, public relations, radio, and television are also integrated.
|
Whether you plan to work in advertising, public relations, or marketing, or become an entrepreneur in your own business, this course gives you rules for and practical hands-on experience in developing a marketing plan, which today is vital to success. Research, testing, strategy, and pricing are covered.
No sections available at this time
|
This course will cover foreign markets and their details, including entry into such markets, evaluation of and strategies for foreign markets, and application of the marketing mix in an international environment.
|
Direct marketing attempts to send its messages directly to targeted customers. Direct marketing often includes paper mail, e-mail, voice mail, telemarketing, and faxing. It may also include promotional media. Topics covered include direct marketing planning, databases, mailing lists, creating offers/mail packages, telemarketing, internet, direct media, and catalogues.
|
Advertising is a paid, one-way communication through a medium in which the sponsor is identified and themessage is controlled by the sponsor. Every major medium is used to deliver these messages. Advertisements are usually placed anywhere an audience can easily access. Topics covered include account planning & research, developing ad plans, creative strategy, execution & process, and producing ads for print, electronics & digital media.
|
Target marketing uses demographics, psychographics and behavioral research to identify potentially lucrative markets. The major steps to targeting include market segmentation, target choice, product differentiation, and product positioning. Targeting can be selective (based upon a focus strategy, market specialization strategy or niche strategy), or extensive (based upon mass marketing, cost superiority or product specialization).
|