What draws you to buy a brand or use a particular service? Very often, it's all about marketing and brand identity - key functions in any business. Without this knowledge, even the best companies can falter.
Baruch’s Continuing and Professional Studies (CAPS) Marketing courses and certificates help you stay ahead of the learning curve in branding, marketing and promoting products, events and services that meet and exceed customer needs
Whether you are a new or seasoned marketing professional, you will have the opportunity to gain from the knowledge and know-how of our expert faculty, enabling you to approach new projects with maximum speed and impact. From crafting careful strategy through preparing your sales force and executing comprehensive campaigns, you will learn practical and time-tested techniques for success in today’s competitive business world.Baruch College, a business leader located in New York City, has a long tradition of excellence in contemporary business practices. We continue to remain on the cutting edge, continually updating and expanding our hands-on, industry-driven curriculum.