Advanced Marketing Certificate
This certificate is designed for advanced marketing professionals seeking
advanced topics related to customer behavior and acquisition, including:
executing a customer-acquisition campaign, analyzing and understanding the
customer base, and developing a customer value proposition.
Prerequisite:
Successful completion of our Principles of Marketing Certificate or equivalent
experience.
Required courses:
MKT0009: Customer Value Optimization
MKT0010: Customer Acquisition
MKT0011: Customer Analysis, Loyalty and Contact
MKT0015: Execution and Post-Analysis of Acquisition Campaigns
If courses purchased individually: $2,180
Certificate paid in full: $1,995
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